Our group has used many different media technologies when both researching and constructing our music video. Our first task was to use YouTube to research 10 existing music videos of a similar genre and screen grab various parts of the videos that we found to be interesting and effective. We would then paste the screen grabs onto a pages document and write about what we found interesting in each shot. We continued to do this for 10 music videos screen grabbing at least 7 shots from each.
In order to find out what other people thought, we made a survey on ‘Survey Monkey’ which allows you to clearly create questions that are easy to answer and also easy to collect results. The questions we used included “What locations would you expect to see in a Techo fusion music video?” as well as “What kind of narrative would you expect to see?”. In order to present our survey results in an effective way we used Prezi. Prezi allowed us to display our results and evaluate them as well as finishing off with a conclusion.
As well as our survey our group also constructed a Target Audience Video where we filmed between us 3 different people and asked them the same questions. Next it was time to start thinking about who we were going to use as our singer in our final music video. In order to compare various people we organised auditions which were recorded on canon 7D camera, where we asked them to sing the same section of the song.
When decided on who our actress was going to be as a group. After this we chose the song that we were going to lip sync to and that we would create our music video to (Dust Clears by Clean Bandit). To present this in an easy and visual way we made a storyboard where we drew the pictures on paper scanned them on to our iMacs and used Photoshop to add colour.
Photoshop was an effective software to use as it allowed us to play around with different layers and colours in order to find the most effective ones. Once all our photos were completed for our storyboard we transferred them onto FinalCut Pro and arranged them into the order in which they would come in our music video.
On FinalCut we used the Ken Burns tool, which allowed us to show the movement of the camera by selecting start and ending points of the shots. We felt that this is a very useful tool especially when it came to filming.
Final Cut Pro enabled us to edit our footage together skillfully and efficiently. For example, using the ‘Trim tool’ and ‘Range tool’, we were able to arrange our clips so that edit points lined up with the beat of the music. We also used the stabilize tool to give any shaky shots steadiness. Furthermore on Final cut we played around with the contrast and saturation of shots to make them look more aesthetically pleasing e.g making Elliot more contrasted to make him stand out from the pale background. We also turned the saturation up on certain shots to heighten the footage eg sunsets to give it more of a Majestic feel. After Effects also played a vital role in the construction of our music video, as we were able to put our brand identity ‘FC’ at the start and end of our music video, fading it in and out so that it blended in with the sea, which looked highly effective. In terms of equipment, in the filming phase of our music video, as well as the various preliminary tasks, we used a Canon 70D camera. This was very beneficial, as the Canon 70D is an extremely high-quality camera, which produces excellent HD video recordings. Comparing the Canon 7D to the other equipment we used e.g. the iPhone 6, you can see a vast differences in quality as it is less grainy and more sharp. We used the 7D to film the narrative shots in our music video which produced a clear, focused shot where you could really believe the emotions portrayed by our actress due to the clarity of the footage
Throughout our advanced portfolio we used Vimeo. We felt that Vimeo is a very useful site as it allows videos to be uploaded and shared easily. In order to gain feedback on our surveys and music video drafts we used various social media sites such as Facebook and Twitter, this was particularly useful for gaining feedback from a variety of people of all ages even though our target audience was mainly teenagers and young adults.
When constructing our music video we used an array of industry standard devices including the Canon 7D, which allows for a clear HD video to be recorded. We also couldn’t have created our final music video without using iMac’s and MacBook Pros, which allows for the use of industry standard software such as FinalCut Pro, Photoshop and InDesign. Final Cut Pro allowed us to cut our video and play around to make the lip syncing in time which was very important in order to make the music video more realistic and effective.
In order to promote our band we used Wixs to make a website. Wixs was simple and easy to use and allows for videos and pictures to be included. When constructing our evaluation questions videos we used photo-both to record our voices. We then used FinalCut Pro to piece all the screen shots together and add the voice overs.
To present all the coursework we had completed for our advanced portfolio we used wordpress. We felt that is a very effective site to use as you can easily upload videos, photos and edit them whenever needed.